For Immediate Release


AUSTIN, TX (Jan. 17, 2017) Bike Austin, the city’s leading bicycle advocacy and education organization, has named Katie Smith Deolloz as the organization’s new executive director.

The board of Bike Austin selected Deolloz because they believe her energy and commitment will aid the organization in expanding and strengthening its leadership role in education and advocacy.

Bike Austin Board President Hill Abell, owner of Bicycle Sport Shop, says her appointment comes at an important time for the growing organization.

“When Mercedes Feris, former Bike Austin executive director, decided it was time to transition out of that position, the board knew that to maintain the momentum we’ve built over the past three years we would need a dynamic, visionary leader to assume the role,” Abell says. “We’re thrilled that Katie has stepped up to the challenge, bringing a fresh new perspective and a great sense of opportunity to the organization. As every Austinite is aware, we have an enormous mobility challenge as our city grows, and the manner in which we reimagine how we get around town is an opportunity that Katie is well-prepared to tackle.”

Deolloz is a well-known community advocate of biking and walking. She is a member of the City of Austin’s Bicycle and Pedestrian Advisory Councils, a board of member of the nonprofit Walk Austin, and the founder of ATX Walks, a local business that designs customized walks and personalized coaching services. She has held a variety of roles as an educator, speaker, and technology consultant.

Deolloz, her husband, and two children choose to live car-free in South Austin, with easy access to the Capital Metro 5 line and Bike Route 31. She says she is eager to show how it is possible to live well in Austin without owning a car.

“The City of Austin has reached a critical juncture with regard to transportation, and Bike Austin is poised to demonstrate to the community, through both education and advocacy, that cycling can be integrated into the normal activities of daily life,” Deolloz says. “We look forward to partnering with other organizations to promote solutions that will serve people of all ages and abilities in our community.”

Deolloz has a BS in kinesiology from the University of Texas at Austin, where she was a member of the UT Women’s Rowing Team.

Bike Austin is a non-profit education and advocacy organization that improves quality of life for all of Austin and Central Texas by growing bicycling as a form of transportation, exercise, and recreation.  

Deolloz takes the reins from the organization’s previous executive director, Mercedes Feris. Since she was appointed two years ago, Feris has guided the organization during a period of growth. Bike Austin was formed through the merger of two organizations, the long-established recreational Austin Cycling Association, and the advocacy group Bike Austin. During her tenure, she increased Bike Austin’s profile in the city by expanding its membership base, expanding events and outreach, and bolstering the organization’s website and internal operations.


Bike Austin’s mission is to improve the quality of life for all of Austin and Central Texas by growing bicycling as a form of transportation, exercise and recreation. 

We achieve this by providing innovative cycling education, creating a better connected and informed cycling community, offering a diverse mix of rides, and by engaging with local officials and city departments to ensure that cyclists are treated as an equal part of the transportation system.